Free Essays on Role Of Media In Creating Public Awareness.
Electronic Word of Mouth is a powerful tool for promoting a brand. It can be used as one of the advertising tools such as recommend and endorse a brand by using social media to others who may not aware of the brand (Weber, 2012). Thus, E-WOM plays an important role in creating the potential students' brand awareness towards UTAR.
Social Media has played an exciting role in promoting trade and commerce around the world. In present times, almost all the brands, companies or services have a page on most social media platforms. It has become an indispensable platform for sharing information about products and services. It has given the opportunity to people to learn about companies, products, and services all around the.
They are building brand awareness, enhancing'brand image, establishing brand credibility, evoking brand feelings, creating a'sense of brand community and eliciting brand engagement. Corporate societal marketing is considered more cost-efficient than advertising since it might satisfy several objectives including community and society as well as it would prevent organizations from negative.
Media and National Security The role of media in future war will not be just to project the developing activities in a particular area but will offer a comprehensive picture, encompassing all aspect of the policies of the country. In future the war would not only be fought by the armed forces but the whole nation will be engaged in economic, scientific, political and social endeavors and.
When talking about the role of the mass media, it has to be borne in mind that the mass media do not operate in isolation. They operate in societies and for societies; and all societies have their own cultures or, increasingly in modern times, are multicultural, with a variety of cultures, ethnicities and trends. So the mass media that are evolving and their functioning are much more complex.
Mass media can be instrumental in breaking the silence that envelopes the disease and in creating an encouraging behavior for combating with existing social norms and making positive changes in the society. For example, the Indian village, Lutsaan, turned its back on the dowry system after listening communally to Radio soap opera Tinka Tinka Sukh (Little steps for better life) aired on All.
H0:Media is creating social awareness in the society H1:Media is not creating social awareness in the society Literature Review Many countries now say that the media are replacing political parties and institutions and that, therefore, are weakening democracy. The claim is debatable, but there is no doubt that the role of media and their.